European Apple Leadership Summit – Part 1

On 11 January 2011 I attended the European Apple Leadership Summit at the Mayfair Hotel in London. This was a by-invitation-only event; my invitation was based on a few things, one of which is my work on the SPIDER project, looking at iTunes U as a distribution channel of open educational resources (OER). This meeting was Apple’s chance to make the case to those in leadership in European higher education that Apple software and hardware should play a role in educational technology. They mostly let case studies do the talking.

A Paperless Conference

This meeting was a one-day conference — keynote, invited speakers, and individual workshops. Apple did not hand out any papers nor post any charts in the lobby listing where each workshop would take place and who was signed up where. Rather, they gave all attendants an iPad for the day. I actually received an iPad for Christmas, and said to the nice Apple lady, “I have my own.” She said, “You’ll want ours, because it’s pre-loaded with conference stuff.” Indeed it was. There was a custom-made app for the conference, showing the Twitter stream, a little movie welcoming me to the event, bios of all the speakers, agenda for the day, list of delegates’ institutions, and an interactive survey to be filled in at the end. Because I signed into the app, with the same email address by which I registered for the conference, it knew who I was and which workshop(s) I signed up for, so it gave me a pop-up window telling me I had 10 minutes to get to my next session and displayed a little map showing me which room to go to. It did not work perfectly, but it was pretty close, and therefore pretty impressive. Of course I used the iPad throughout the conference especially to tweet. It was also a good chance to check out some of the new apps created by featured educators and speakers; while speakers were describing how they made these apps, I could check them out on my iPad. A couple of negatives about giving me an iPad: I had planned to take notes on my own iPad. If the Evernote app had been installed on the iPad they gave me, I would have been sorted; as it was, I quickly decided to take notes by liberal tweeting and a few paper scribbles. Another negative was that I would have liked a list of other delegates’ emails, or at least the emails of the speakers. But I handed in the iPad at the end of the day and had no list of delegates; of course I made contacts on my own, but it’s nice to have a list of delegates’ emails given to you. If this had been a proper academic conference, I would have thought the app should be tweaked to send a delegates’ list if desired.

 

 

'Globe' iPad app. Photo by kenco on Flickr.

 

News from Pearson Publishers

A very senior person from Pearson described how they are producing their textbooks in format suitable for all e-book reader devices: Kindle, epub for most e-readers, and media-rich epub for the iPad. She identified the iPad as the best vehicle for textbooks, because one can have colour photos and embedded movies and sound. The Open University, for example, has produced many free e-books (available on their iTunes U site) with embedded audio and (I believe) embedded video as well. The question I have here is: yes, iBooks displays multimedia-rich e-books beautifully. iBooks is Apple-only. Will there be an iBooks-type software for Windows computers and for nonApple handheld devices– how long will it take for something like this to appear?

There is more to report from this event. I shall write more in a future blog post.

Terese Bird

Learning Technologist and Assistant Keeper of the Media Zoo



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