The sad news today of the passing of Steve Jobs brings a deserved flurry of tributes and perspectives on his work. This morning, close to one-fifth of all Twitter comments had to do with Steve Jobs. American president Obama described Jobs as being “among the greatest of American innovators.” Besides the immense consumer appeal of the iPad, iPod, and iPhone, there is the multi-faceted impact of Mac computers, and Jobs’ reinvention of film animation at Pixar. I would like to relate a personal story of how Jobs’ innovation both affected an industry and reveals the power of informal learning.
When I studied computer programming in the 1980s, I worked on an IBM 360/370 with terminals. After graduation, I took a job with a printing company in Chicago and tried my hand at typesetting. My father was a printer; he used to set type the ancient way, with little pieces of metal held together in a mold. At my company, we used a new-fangled method called phototypesetting, a combination of computer tech and photography. I typed commands (which were strangely similar to html) at a terminal, pressed a few buttons, and out came the imprinted photographic paper dripping with fixing fluid, ready to be hung up to dry.
My husband was also from a family of printers. Once on a visit to their company, my mother-in-law showed me this little computer called a Macintosh. She demonstrated how she could set type in a wysiwyg environment, using both a keyboard and a mouse (which I could not get my head around). When I saw how simply I could select fonts and sizes and see the piece laid out on the screen, I had a feeling that everything was about to change. Indeed, the desktop publishing revolution was right around the corner, and everything did change.
The Mac was the first computer to pay any attention to typefaces. If you watch Jobs unveil the Mac in 1984 (worth a watch for many reasons), you can see how important he felt it was to get typefaces right. Jobs learned about typefaces in a college calligraphy class, which he attended after he dropped out of college. Without a degree yet with academic instinct, Jobs applied what he learnt and made it integral to the Macintosh. He famously insisted on quality design and beauty at every hidden level of all of Apple’s innovations.
My current SCORE project about iTunes U as a channel of free learning resources (http://www.le.ac.uk/spider) has let me appreciate this public platform given to universities and educational institutions. It’s not all philanthropy; of course iTunes U shows off how nice multimedia looks on the various i-gadgets. And yet, my research into how iTunes U materials are used by ordinary folks has revealed their importance as informal learning resources. It’s almost as if Steve Jobs brought his academic experience full-circle, allowing lots of people to ‘audit classes’ even if they are dropouts or never accessed higher education.
Thanks, Steve, for a lifetime of innovation and inspiration.
Terese Bird, Learning Technologist and SCORE Fellow