The University of Leicester launched its iTunes U channel in April 2013. Since then, it has been interested to see what countries are viewing and downloading our material. Last week, Apple decided to feature our Study Skills collection on the front page of iTunes U. Not only has this attracted many more people to view and download our material (thanks, Apple!) but also it produced a shift in which countries are downloading our material. Usually, either the UK or the USA is the number 1 country viewing and downloading University of Leicester material. But today, 7 March 2014, the picture is the following:
So basically, China has taken over as the number 1 country downloading our material. This happened once before, when Apple featured a different collection of ours, Model Organisms in Biomedical Research. It seems that people using iTunes U in China really respond to what is displayed on the front page of iTunes U.
The above breakdown of what devices people are using to download our iTunes U materials is very interesting. The last time we had a featured collection, the majority of downloads was to Windows computers running iTunes. Today, it’s dominated by iPads and iPhones. Last year, Apple included China as one of the countries receiving early shipments of iPad Air and both models of iPhone 5, and has been working hard to prioritise China in its plans for the future. I am idealistic enough to believe that higher education is not quite the same sort of consumer product as iPads. But it is good to be able to see what people in other countries such as China are enjoying of our learning material, and hopefully this can inform future developments.
Terese Bird, Learning Technologist & SCORE Research Fellow, University of Leicester